BOSCH Group Chairman Folangcifei in Bach Run view, although the performance of the Chinese market was less than ten percent of global sales of Bosch, but in the past four years, the average annual growth rate of over 30% of the Chinese market has been able to In Bosch's global map, "dominate." In the longer term future, supporting the performance of Bosch in China will be the most important growth of the automotive business snowballed.

    In 2010, Bosch in China covers three main business (automotive technology, industrial technology also consumer goods and building intelligent technology) of the total sales of more than 370 billion yuan, an increase of 36%, of which sales of 23.3 billion yuan in the car business year on year increase of 38%. Strong growth in the automobile sector, China became the Following Bosch in Germany and the United States the world's third largest market.

    The birth of the business policy standards

    One day in late April, in the witness Fehrenbach, Bosch had invested 980 million yuan from the located in Shanghai Hongqiao Airport Economic Zone in the new China headquarters building was officially opened. As the largest Asia-Pacific regional headquarters, three businesses in China will provide a "unified business" in China's new headquarters of Bosch is the 125th anniversary of the Bosch Group, "Birthday" and presented a gift. "Bosch of New China, the opening of the headquarters building, reflecting the Bosch on the future development of China's market potential high level of confidence and Bosch's commitment to long-term development in China." Appears in Fehrenbach, rented office space from Shanghai to invest heavily to build their own office building, this is not just the difference in form of office, but Bosch deepening "rooted local service local" support the development strategy in China.

    In fact, China business accounted for one third of the reality of the region, but also proved that the rapid rise of the market, "worthy of responsibility." Prior to this, Bosch is only established a regional headquarters in Singapore. In 2010, Bosch sales across the region of 110 million euros, an increase of 9.9%. In contrast, China, 3.8 billion euros in sales and strong growth of 36% year on year, enough to eclipse other overseas markets.

    "We recently conducted a survey in China, the survey showed two-thirds of Chinese people know that the Bosch brand." Fehrenbach Bosch brand for the wide popularity in China, "beaming", in his view, Bosch behind the high growth performance in China in recognition of its brand promotion, not only benefited from the prosperity of China's auto market in recent years, but thanks to Bosch in China a century of deep plowing. "China" Twelve Five "during the energy saving objectives are very clear, and in the automotive sector in 2012 will fall along with the latest, more stringent standards for passenger car fuel consumption." Fehrenbach trends of domestic policy gains a.

    He judged that these policies will force local automakers turned to the development of more environmentally friendly low-emission energy-saving fuel-efficient vehicles or clean diesel vehicles.

    Focus on energy saving technology for the development of automotive Bosch, the root in China is tantamount to sitting on tens of billions of business opportunities.

    90 years from the last century to the introduction of domestic gasoline engine management system (EMS) and EFI devices, to have been applied to a variety of domestic high pressure common rail diesel models for low-emission devices and the development of CVT vehicles Promise transmission, and the upcoming introduction of China's hybrid and electric technology, Bosch in China have followed every step of the policy direction chess game.

    Forward-looking layout Bosch

    It is reported that Bosch for hybrid and electric vehicle design "HAShev" regenerative braking system will be in mass production in China during the year, while Samsung's joint venture with a production of lithium batteries for electric vehicles, also began to seek cooperation with domestic enterprises opportunities.

    In the Chinese market, Bosch as a supplier of automotive technology, has been playing a "technology pioneer" role, and very forward-looking layout of the same market as the Bosch "Gold Rush" made major contributions toward China.