Since 1914 to lead the industry innovation, Philips Automotive Lighting, recently AutomechanikaShanghai2011 introduced at the latest automotive solutions, including the new Philips Yi moving car air purifiers and Philips LongLifeEcoVision lights. With these solutions, Philips help motorists save both energy costs and further protect their driving safety. China and other emerging market growth prospects are changing the motor vehicle industry. China has become the world's largest auto market. It is estimated that as of November 2011, China had more than one hundred million vehicles, and the market is still rapidly growing.

    General Manager DominiekPlancke Philips Lighting Automotive Lighting, said: "Philips Automotive Lighting is taking a global strategy to improve people's quality of life for transport of these products not only provide consumers with the ultimate solution for fashion, but also with more safety and environmental the characteristics. "

    Although people will care for motor vehicles smoke and carbon dioxide pollution, but may not notice because of the plastic gas (such as formaldehyde and benzene) leakage resulting from vehicle pollution. In fact, the car inside the home or office pollution may reach five times the amount of indoor pollution to 10 times, seriously affect people's health. City driver's state of health and comfort are increasingly a cause for concern, for which Philips introduced a new solution. New Philips Yi moving car air purifier with advanced filtration technology to remove the vehicle up to 99.9% of harmful gases, viruses, bacteria, odors and particles, thereby improving the interior air quality, improve the health of people in the car and comfortable condition. The system uses three filtration processes, through a pre-filter, a high efficiency particulate filter (HEPA) and a Philips patent HESA filters filter the air and one of the particles. In addition to providing health benefits, the new modern design with advanced Yi moving car air purifier is also more in line with modern Chinese way of life. The health of its unique feature allows fresh air fragrance light dull urban environment. New Philips Yi moving car air purifier, there are three aromatic smell to choose from, including "youth dew", "Spring Love Orange" and "jasmine fragrance" to meet customers' different preferences.

    Another new listing Philips products - LongLifeEcoVision lights - is a waste to reduce environmental impact and emissions solutions very achievements, and it can also help save costs. This zero trouble lighting solutions longer than other lights (such as halogen) four times longer. Motorists driving mileage 100,000 km without replacement lights inside. Reduce the amount of maintenance also means four times the 75% reduction of packaging, transport lights and the amount of waste generated. In addition, the production and recycling of industrial carbon dioxide emissions generated has also been reduced.

    These new products will be listed in Asia first half of 2012. One new Philips Yi moving car air purifier started from the first quarter sales in China.