Film "desperate driving" in the scene, a black Ford Mustang rapidly through the Los Angeles freeway, a closely followed the Chrysler 300. As the car swerved on the screen, collision and war, the audience's heart firmly grabbing. And I think at this moment is: "Ford and Chrysler for the product placement and how much money?"

    Ford spokesman confirmed to the public, Ford did not provide the film's Mustang. I think Ford made the one bargain sale. In order to quickly get out of the film's handsome actor Ryan Gosling launched with a short way "open" to go this car Mustang.

    Chrysler also received a good-looking and free of the implant. Obviously, the film's producer or screenwriter brands like Chrysler because Chrysler did not provide the same claim to the film's car, but the film Chrysler 300 and Ford Mustang are the same as the highlight. The film's final scene camera on the hub cap 300, Chrysler logo is facing the audience's attention horizontal position to ensure that attract their attention.

    As one who engaged in the marketing industry, Automotive News correspondents, many with the car scene for most people it is mild harmless, but in my opinion is a smokescreen and marketing tactics. I can capture things that most moviegoers are not considered. The marketers that take advantage of these ordinary moviegoers, hope in their hearts quietly planted a seed.

    Sometimes, these implants for the subconscious to the film without the need for careful happen.

    Such as film, Gosling asked a gas station to a primary increase horsepower Chevrolet Impala, Chevrolet, but that does not provide the vehicle for the film. The role of Gosling, the Impala is the car the general public vehicles, the Department does not supermen. This little half-jokingly mean. Place the film takes place in Los Angeles, and Los Angeles, most people are open Impala brand cars.

    But I want to stress again that the majority of moviegoers are not aware of this fact. They then are whole-heartedly in a tense drama in Los Angeles, where also control the car on the market conditions. Only I would sit there and think: "Chevrolet earn big. Impala Rhea Piot city in a play can be a good."