China Economic Net reported July 8 [Editor's note: China has become the world's largest auto sales country, have also been recognized as the world's largest and is the last fast-growing auto market, however, China's automobile industry's strength and prosperity market does not complement each other, independent brands were buried in the flourishing cross-border brand development very difficult. What policies and the environment, to truly benefit the growth of own-brand car? China's accession to the WTO negotiations as a key member of the development of the automobile industry has long been concerned before the national ministry officials, the Chinese Association of European economic and technological cooperation with Mr. Xu Bingjin think his long-term observation and practical experience, and the writer, correspondent, Mr. Ouyang Min completed in cooperation This series of articles. ]

    Policies related to automobile circulation and healthy development of the automotive market, a matter of national security and economic interests of consumers attach great importance to all countries around the world. However, the current domestic "car sales management implementation approach" puts the control of the domestic automobile market power in hands it to you, seriously damaging the country's economic security and the automotive industry to develop healthily.

    December 8, 2004, the Ministry of Commerce Ministry of Finance Conference 17th through the "auto brand sales management implementation", April 1, 2005, officially promulgated. "Auto brand sales management for the" related content are summarized as follows:

    Article domestic and foreign automobile manufacturers in the domestic sales of production cars, should establish a sound system of automobile brand sales and service, improve marketing and service levels.

    Article auto suppliers should be developed car brand sales and service network planning (hereinafter referred to as network planning). Network planning, including: business forecasting, network layout program, network construction progress and construction of stores, hardware and software, service and standards.

    Article VI of the same car brand within the network by a general business plan development and implementation. Domestic automobile manufacturers directly to develop and implement network planning, but also authorized dealers within the automotive development and implementation of total network planning; foreign auto manufacturers selling cars in the territory should be authorized by domestic enterprises or state regulations established in the territory as part of its business automobile distributor, development and implementation of network planning.

    Sales management approach intended to regulate China's auto sales market, but the management approach 6; "foreign automobile manufacturers selling cars in the territory should be authorized by domestic enterprises or state regulations established in the territory as its automobile dealer business, development and implementation of network planning. "This is for multinational control of the Chinese automobile market to provide a policy basis.

    Sales of core brands is authorized, under this provision, the Chinese and foreign automobile manufacturers are available through authorized dealers to develop their own total. According to international practice, to prevent monopoly, generally does not allow auto manufacturers to their own business as a licensed distributor, but the "brand management approach" of Article VI of the car to shift inside and outside production companies the equal sign , making the outside of the automobile production enterprises in China to establish an independent car sales company, and to authorize the sale of their company to a wholly-owned distributor of its products. As a result, multinational companies in China can justifiably control all aspects of its car sales and direct marketing networks to penetrate the joint venture. Since almost all of China's major car companies joint venture, joint-venture brand automobiles, especially passenger cars accounted for the national passenger car production and sales of more than 70%, which means that multinational companies through its distributor, directly or indirectly control 70 percent of China's auto market, the basic monopoly import car sales network. This is not only the impact of the Chinese independent brand car sales market, but also directly harm the Chinese auto industry is still fragile.