In China, Caterpillar To fully promote the implementation of the strategy, and influence to enhance and achieve victory! With this aim, Caterpillar (China) Investment Co., Richmond to the new chairman.

    In the past 2010, this "giant yellow blood" will return early upward track, and marching more calm, more powerful pace of writing a story from across the world title lead.

    In addition to its global headquarters in China, Caterpillar is moving a step lively pace, all the way to fast-forward. But now, it can no longer allow Caterpillar to meet; bones, this has been used to "leading position" with the strong growth of the business, are increasingly eager to put its world-wide glory and strength, fully ported to The world's largest and most prosperous market. Like the just-released annual report emphasized: 2011 and beyond for longer period of time, in China, Caterpillar have exhausted all its efforts to achieve victory. Today, this responsibility falls directly on the line of fire just assumed office near Caterpillar (China) Investment Co., Richmond, chairman of the shoulders.

    For China, the angular, thin face is no stranger to Americans. Ten years ago, he has come over here, and this has not short of experience in serving Circulation time in early 2011, Caterpillar in the past decade the development of the most critical moment, the old haunt back to Richmond, raised his baton Caterpillar's business in China.

    From the weight point of view, China's market in the business world is not outstanding Caterpillar; "but who can say that China, the strategically important, the future will not be a Caterpillar of the most important driver of development in it?" In this regard, Richmond By asking, to convey to the Chinese market in the industry, Caterpillar future strategy of the "fortress effect." With such expectations and trust, since he took office, Richmond had almost the moment did not stop, keep the from Caterpillar Headquarters, related to China business strategy, decision-making to a more "Chinese" of the rhythm and means, direct and efficient manner to the Chinese market in practice. "For years development, we have the Chinese market depth and systematic understanding. On this basis, Caterpillar's China strategy has been to finalize the shape. At this stage, and promote the implementation of the strategy is the development of Caterpillar's business in China the key. "In this regard, Richmond said. In recent March 2011, Caterpillar announced in the next few years will come on stream in China $ 1 billion to improve and enhance the business in China for R & D, manufacturing, marketing and service system.

    Intensify, numerous production and scale depresses the accelerator, let Richmond business development for the Caterpillar China won more and more powerful chips; its implementation in Chinese construction machinery industry influence, the status of advanced, laid more solid foundation. In fact, in good speed at the same time, Richmond's "sense of direction" is also very sharp. Was in China, India and other places working experience, so Richmond has many rare European and American executives who "emerging markets affinity and adaptability"; and these are precisely so that he can completely different from the foreign point of view and methods developed areas, understand China, as the situation in China. After the arrival of Richmond for the Caterpillar China brought a strong "market" atmosphere. Most noteworthy is that the current employees of Caterpillar's business in China the examination system, the number and frequency of user visits, and even the content of communication, both as a measure of the importance of each performance indicator. This means that in China, Caterpillar's employees can take the initiative and docking system with the user. In addition to formal communication switch, the arm in Richmond, Caterpillar is more in the "docking with the depth of the Chinese market demand as well as systematic, innovative", make the attempt, and deep plowing. In the most direct impact on the "China card" marketing system laid on the past two years, Caterpillar has been a series of adjustments. During which several agents lack pushing partners, dozens of provinces in China, laying hundreds of channels of the city overall. After taking office in 2011, Richmond has put all the resources can be mobilized, with the appropriate agency to develop a targeted marketing strategy to give the channel a greater autonomy, more new functions and other means, so that has landed the network, more in-depth penetration in the local client.