Toyota's global vision lingering hardly ever, Toyota for the next decade China has been the vision was predicted. Toyota, the latest news from China, said to speed up the implementation of the overall strategy, team, technologies and services a full range of localization strategies will be the focus of future work. Accordingly, Toyota has redefined the role of Toyota in China.

    "From 2010 to enhance the sales of 80 million units in 2015 to 150 million units over the next five years, Toyota's average annual growth rate in the Chinese market to maintain at least 13% or more" - this is the development of Toyota in China for the next few years, a look . Toyota hopes sales in the Chinese market, the company's total sales increased from the current 10% to 15%, and sales in emerging markets account for nearly 1 / 3. Toyota President Akio Toyoda, "a global vision of 2020 (Global2020)" decade vision expressed in the Chinese market expectations. In response, Toyota China said the Minister Akira Sasaki, "Toyota vision ten years, the Chinese market will be the top priority of the traction company."

    "Local office", Toyota China's transformation "China Toyota"

    Akira Sasaki said that to speed up the localization process, "self-management, independent decision-making" China will become Toyota's vision of the core idea. Toyota headquarters has been realized, whether in pursuit of higher operational efficiency of management, or new product introduction, the development of specific marketing strategies can be more adapted to local conditions, flexibility, we need more permissions to Toyota in China need to strengthen the localization management, decision-localization effects, Toyota, China to accelerate the pace of construction of native talent, especially in the localization of senior management level.

    China's largest R & D center within the year

    Toyota's commitment to localization is far more than that. In addition to product localization of production, Toyota will be the technology platform into the real China. As we all know, R & D center is the soul of the automotive industry, which also reflects Toyota's commitment to cultivating the Chinese market. Toyota has been approved by national authorities, last year invested $ 689 million established in Jiangsu Changshu, China R & D center. Following Japan, North America, China will become Toyota's third strategic global technology base. Toyota's China's position within the system in the Toyota has a comprehensive manner. The future, China is not only Toyota's manufacturing base, will also be one of the global market research and development base.

    Localization of product development speed

    In product development, Toyota China will full speed, focus on development of "high-quality car," the establishment of localized auto-based system. Akira Sasaki said, China has become the world's attention the car market, China's auto industry is ready for prime stage of development, China hopes Toyota partners with China's open-ended research, product research and development to achieve localization, strong research and development include new energy vehicles in the products for the Chinese market, while developing or introducing products for the Chinese market models, to achieve synchronization with the global model. In addition to immediately meet with consumers ZELAS this personalized two-door coupe, the middle of this year on behalf of Guangzhou Toyota will put into operation a new consumer concept FUV models Yat-induced. Akira Sasaki said in this regard, Toyota China willing to share with Chinese enterprises in the Toyota experience in the field of new energy vehicles.

    Pursuit of customer satisfaction China

    Toyota China the product warranty policy up to the level of brand strategy, reflecting confidence in the quality of the product at the same time, the sense for consumers to enjoy the benefits. Akira Sasaki stressed, "To constantly improve customer satisfaction." He believes that the vision for Toyota's vision decade China, a very important aspect is to further improve China's customer satisfaction. He said a long time, Toyota has put customer satisfaction as the goal first, and take part in product and service, including to provide users with a rich product portfolio, 3 year 100,000 km warranty (Lexus 4 years 10 million kilometers) and a series of initiatives, which is part of a strategy to improve customer satisfaction.

    In summary, for the Chinese market, Toyota has a new strategic layout: I hope that through a series of measures to promote the localization, improved market share in China, and to match Toyota's international status. Akira Sasaki said Toyota hoped the Chinese market more healthy and stable development of China's consumers with high quality products, affordable and convenient attentive service, continues to lead the increasingly competitive Chinese auto market.