In the automotive industry, the use of the Internet for marketing communication, marketing has become the norm, and now, more and more auto companies began to test the waters of mobile Internet. Since Ford took the lead in several popular smart phone applications, has been integrated into the car among many other first-tier automotive OEMs and suppliers to think, how mobile devices and applications into the automotive environment. Auto manufacturers are more used to the complexity of mobile application integration solutions to the automotive infotainment platform. Ford's action than other depot early, have been successful in its SYNC platform for a mobile application integration, has reached the level of production.

    As more and more car drivers who want to use the Internet radio, voice control of mobile applications, the Ford Motor Company in strengthening its technical team. Through smart phones, there are other methods you can use third-party applications to mobile applications into the car audio car body. Ford FocusElectric used to monitor vehicle information service system, directly connected to the audio services into the body, the same as the built-in applications. In addition, car manufacturers are producing a single smart phone applications, for remote control car functions. Automotive Internet is gradually entering real application stage, to provide for people's daily life more efficient and convenient service.

    The world's largest mobile phone maker Nokia announced in June last year and car manufacturers Clarion announced that they will jointly develop a way for mobile devices and automotive infotainment systems are integrated in TerminalMode new technology to improve the car a new generation of intelligent information Entertainment system development level. According to Nokia's director of Lunuo automotive business, said: "Nokia believes that its technology for industry, innovation is an ideal base, because this technology will ensure that the existing variety of new equipment and further extended to the automotive sector."

    According to Ford's Internet Services Solutions in charge of all of Doug Higgins said the company has grown from Microsoft, Nokia and ComputerSciencesCorp. Hired some talent, is currently recruiting a Chief Scientist and mobile application developers. All of Doug Higgins recently approved the expansion of its three times the size of the team.

    As the car manufacturers use the Internet to replace the car stereo radio, lithium-ion battery to replace the gasoline engine, the automobile industry is very large demand for technology. According to Hal Ford, a spokesman for Allen said that in the past six months, apply for the Ford number of developers to develop applications increased by 150 percent to 2,500 or more.