In early June, first released in China, Hyundai Sonata for the eighth to provide "5 year 100,000 km vehicle warranty," the latest service policy, though not the U.S. market, "10 year 100,000 mile" warranty plan, but at least leading the domestic market. In fact, back in 2008, Beijing Hyundai will launch the first in the powertrain industry, "5 year 100,000 km warranty."
JDPower general manager of China Mei Songlin (microblogging) that this policy stems from Hyundai's confidence in product quality, after 10 years of improvement, Hyundai has come out of low-quality stage. This road is also the domestic brands have to go one way, can not escape.
National School of Administration researcher told Xinhua that the decision Consulting, China's auto industry strategy in question. Now the development of domestic brands has long "tumor" to "must be surgery," the point.
Hyundai Motor from the bottom to the TOP3
"For enterprises, emphasis on quality and independent research and development the most difficult, but companies are still faced with improving quality or choice of grasping capacity expansion, the domestic auto companies are still in the expansion of production capacity and the classification phase of the brand, but from 10 years ago, Hyundai Motor began to pay close attention to quality, and says it will do. "State Information Center, Information Resources Development Department Director Xu Changming think.
Back in 1986, Hyundai Motor official on the Excel models into the U.S. market, with 126,000 the first year of record sales, but over the next several years sales of bias, ignoring the quality management model, resulting in the modern vehicles in the U.S. gradually formed a low quality image, then, yields up much more concerned with modern cars, rather than quality.
The 1998 Hyundai Motor chairman Chung Mong-koo took office, at the time shouted: "Only the level of quality to Toyota, we can survive. Quality is the core of our existence, no matter how much money, but also to ensure quality." Thus Hyundai Motor in operation on a fundamental change.
According to Hyundai insiders, the Hyundai headquarters has a 24-hour operation of the command center - Global Command and Control Center. Control center, equipped with dozens of video and data on the computer screen, real-time monitoring of modern companies around the world operating conditions, under which the modern can immediately identify problems and respond quickly. Away from the parts suppliers that moment, the control center began tracking until delivered to the factory.
"Zheng president took over, as long as there is a problem to modify the design or modify processes, no matter how much he must solve if it takes a lot of time, will try to think about the way in advance, will be executed anyway." Roh Jae Wan, general manager of Beijing Hyundai has said in an interview, "All companies are saying the quality first, quality first, it is important that you are shouting or running, this is the most critical issue."
In 2001, modern in JDPower 90 days of purchase 37 brand new car quality survey ranked 32, near the bottom. With the modern improvement of the quality of work gradually be effective, companies ranked began to soar in 2004, ranked No. 7 in 2006, rose to No. 3 in 2009 to fourth place as the world's highest ranked mass-market car brands .
Early December 2010, JDPower released in 2010 customer retention study, which only came in Ford, Hyundai, Honda, the beat Nissan, BMW and other brand strength, ranks among the TOP3.
Difficult for China's auto brands
Willing to invest on R & D for product quality has a decisive impact. October 2008, Hyundai Motor Group, announced a massive investment plan: invest more than 11 trillion won that year (about $ 10.52 billion) for R & D and equipment upgrades, and by 2011 its investment in 15 automotive parts suppliers trillion won.
In early June, first released in China, Hyundai Sonata for the eighth to provide "5 year 100,000 km vehicle warranty," the latest service policy, though not the U.S. market, "10 year 100,000 mile" warranty plan, but at least leading the domestic market. In fact, back in 2008, Beijing Hyundai will launch the first in the powertrain industry, "5 year 100,000 km warranty."
JDPower general manager of China Mei Songlin (microblogging) that this policy stems from Hyundai's confidence in product quality, after 10 years of improvement, Hyundai has come out of low-quality stage. This road is also the domestic brands have to go one way, can not escape.
National School of Administration researcher told Xinhua that the decision Consulting, China's auto industry strategy in question. Now the development of domestic brands has long "tumor" to "must be surgery," the point.
Hyundai Motor from the bottom to the TOP3
"For enterprises, emphasis on quality and independent research and development the most difficult, but companies are still faced with improving quality or choice of grasping capacity expansion, the domestic auto companies are still in the expansion of production capacity and the classification phase of the brand, but from 10 years ago, Hyundai Motor began to pay close attention to quality, and says it will do. "State Information Center, Information Resources Development Department Director Xu Changming think.
Back in 1986, Hyundai Motor official on the Excel models into the U.S. market, with 126,000 the first year of record sales, but over the next several years sales of bias, ignoring the quality management model, resulting in the modern vehicles in the U.S. gradually formed a low quality image, then, yields up much more concerned with modern cars, rather than quality.
The 1998 Hyundai Motor chairman Chung Mong-koo took office, at the time shouted: "Only the level of quality to Toyota, we can survive. Quality is the core of our existence, no matter how much money, but also to ensure quality." Thus Hyundai Motor in operation on a fundamental change.
According to Hyundai insiders, the Hyundai headquarters has a 24-hour operation of the command center - Global Command and Control Center. Control center, equipped with dozens of video and data on the computer screen, real-time monitoring of modern companies around the world operating conditions, under which the modern can immediately identify problems and respond quickly. Away from the parts suppliers that moment, the control center began tracking until delivered to the factory.
"Zheng president took over, as long as there is a problem to modify the design or modify processes, no matter how much he must solve if it takes a lot of time, will try to think about the way in advance, will be executed anyway." Roh Jae Wan, general manager of Beijing Hyundai has said in an interview, "All companies are saying the quality first, quality first, it is important that you are shouting or running, this is the most critical issue."
In 2001, modern in JDPower 90 days of purchase 37 brand new car quality survey ranked 32, near the bottom. With the modern improvement of the quality of work gradually be effective, companies ranked began to soar in 2004, ranked No. 7 in 2006, rose to No. 3 in 2009 to fourth place as the world's highest ranked mass-market car brands .
Early December 2010, JDPower released in 2010 customer retention study, which only came in Ford, Hyundai, Honda, the beat Nissan, BMW and other brand strength, ranks among the TOP3.
Difficult for China's auto brands
Willing to invest on R & D for product quality has a decisive impact. October 2008, Hyundai Motor Group, announced a massive investment plan: invest more than 11 trillion won that year (about $ 10.52 billion) for R & D and equipment upgrades, and by 2011 its investment in 15 automotive parts suppliers trillion won.
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