Recently, the automotive industry news focused on a car dealer - a large group. Stir into the first Saab's melee in the rush, is to take over South Korea's Ssangyong after the marketing rights in China. The automotive industry is a very strict division of the industry, parts manufacturers, OEMs (vehicle production plant in the industry for the title), dealers, split, has always been dominated parts OEMs and dealers of "lifeline." Today, the country out of a large group, to get rid of their subordinate position, to break through the OEM's "sphere of influence", which is not obvious to "destabilize" OEM it?

    In this regard, a large group chairman Qinghua interview with this reporter, explained: manufacturers and distributors in the unequal status of the case, a large stake in auto companies hope to enter the factory core areas in order to achieve long-term interests of stability. He repeatedly stressed that the large dealers will not change the status, do not get involved in automobile manufacturing.

    No matter how large, without giving an indisputable fact: with "huge" sales channels a large group, about the one OEMs in China's market performance, and even decide the fate of OEMs.

    This situation presents a new Chinese car market proposition: in the fierce market competition, OEMs and dealers who will be the dominant product channel for the king or the king?

    As the saying goes, "Pharaoh praises since the puff." Very precise answer to "Who the king" issue. No Pharaoh and melon, simply did not exist praises it. Therefore, the automotive OEM and distribution channels should have, like a river bed is not the same, the product channels will not "flow" than the hands of consumers. In recent years, the automotive market, some companies car while not high-tech, high reputation, but the sales channels to the second and third tier cities from cities, or even "sink" to the county, township, quickly entered the national sales ranking the top ten in years, showing the power of the channel.

    However, the automobile industry long-term development, the product of a dominant position is difficult to shake. Today's Germany, the United States, Japan is recognized worldwide as the car developed in the automotive industries have the right to speak is not a large dealer group Which still is that several of the production vehicle's auto companies, which also indicates that the Chinese market no exception, OEMs or long-term relationships in marketing or never take the initiative.

    It seems that a huge "challenge" does not seem to make sense. Not really!

    Pang Qinghua, said: manufacturers and distributors in the unequal relationship is still the case, dealers need to find a long-term stable development.

    When all the world's automotive multinational companies in China to establish joint ventures, product-driven market, as local capital and human resources, the Chinese auto dealers, rely on the Chinese market, to explore the development, this "challenge" whether victory or defeat, are worthy of respect!