Phoenix Automotive News since 2010, came Chery Automobile will build plant in Brazil, the news cast, recently, assistant general manager of Chery Automobile Co., the Phoenix auto spokesman Jin Yibo said Chery's investment not only in Brazil be limited to the construction of this single project, but also from the parts factories, sales channels started to build a complete industrial chain.

    It is reported that September 17, 2010, Chery Automobile Co., Ltd. and Brazil's Sao Paulo state government in the Chery company signed a framework agreement invest and build factories. Since then, Chery became China's first investment in factories in Brazil, the Chinese auto manufacturers. The new plant covers an area of ​​100 million square meters, with an annual capacity of 20 million vehicles, the new plant will be built off-road vehicles first put into production Tiggo.

    In preparation for construction at the same time, Chery's footsteps into the upstream and downstream at the same time the formation of two directions. According to Jin Yibo, at present, Chery to build parts plant in the local co-operation negotiations have been completed, and building construction have begun. He told the Phoenix, not without pride cars, Chery made in Brazil not just to car exports to Brazil, but from the upper parts, to the vehicle with the factory and then to build sales channels, the real real boost to local industries development projects, the completion of the project is expected to be completed in 2013.

    At present, Chery has developed in Brazil more than 50 authorized sales and service outlets, sales and service network is being developed by Brazil's economic center of the southeast region to the west of Brazil, the rapid expansion of the southern and northern regions. The sales of the plant's future is expected to reach 20 million units per year.

    Analysts pointed out that with China's domestic market has matured, the major manufacturer of their car's growing size of the domestic auto industry increasingly tightening of support policies, to the strength of the joint venture is relatively weak compared to the domestic enterprises that do not own of pressure. In the bitter fight domestic, while at the same rapid development of developing countries in the Nuggets also something wonderful is not a chess move. However, to go abroad, Chinese enterprises are responsible for more than just a corporate image and responsibility, but also with China carefully related to this brand. Therefore, quality and service is the real way to seek the development of a solid, independent brands such as Chery is willing to go on this way a solid, stable.