Beijing the morning of Jan. 12, according to foreign media reports, Ontario (Ontario) Blenheim (Blenheim), a contractor Landis Sterling (RandySterling) said today that in the past 17 years, he Toyota Motor Corporation used a few more (ToyotaMotor) the production of cars, he will be this month's Toyota Tacoma pickup with his car in exchange for Ford Motor Company (FordMotor) produced by the F-150 truck. Landis Sterling said: "Toyota Motor Corporation recently a variety of emerging issues related to the car with the quality of recall, which makes me even more concerned about the Ford Motor Company produced automobiles. These recalls, and Toyota Motor Corporation treatment of some consumers worried about the way I feel. "It is reported that Toyota had a sudden acceleration in the worldwide recall of more than 800 million cars and set a record recall.
Industry sources, Toyota Motor Corporation president Akio Toyoda (AkioToyoda,) held in Detroit this week, the North American International Auto Show (NorthAmericanInternationalAutoShow) for the Toyota out of the impact of recalls has made great efforts, such as Randy * Consumers in this category Sterling Toyoda achieve this challenge very "concerned."
It is reported that Toyota's reputation suffered greatly due to recall the damage and also allows the recall of its 2010 car sales in the U.S. market declined, but in 2010 the U.S. auto industry's demand is on the rise. American auto industry analyst ÂíÑŶ÷¿ÆÀÕ (MaryannKeller), said: "The real loss of customers marked the world's largest car manufacturer Toyota will begin efforts to restore the image and win back to explore the market share."
MaryannKeller & Associates consulting firm's market research expert Marian Keller (MaryannN.Keller), said: "From the quality, the Toyota car brand is indeed the 'problem of the brand'. But now there is a lot of quality cars, Toyota is only One of the 'problem brand'. "Last year, Toyota sales in the United States market is the only major car manufacturer drop, while the U.S. market, Toyota had the most profitable market.
It is reported that last year's Toyota Toyota (Toyota), Thane (Scion), Lexus (Lexus) the three major brands in the United States fell by 0.4% of total sales to 176 million, while sales of the entire U.S. car market grew by 11% and is the first increase since 2005.
The industry said that the current dominance of Toyota's decline, many times resulting in the recall had a "Sony-style recession." It is reported that over the past decade, Japan's Sony Corp. (SonyCorp) in the music player market, "let out" some market share to Apple, Sony has "let out" some of the TV market to Samsung Electronics (SamsungElectronics) and LG Electronics Company (LGElectronics) the same.
Toyota has experienced very similar experiences with Sony, Toyota's brand of losses suffered by the experience makes it easier for the company from Ford and Hyundai Motor (HyundaiMotor) competitors such as the growing challenges. New York, United States, Hayes, CEO of consulting firm Interbrand Frampton (JezFrampton) said: "Toyota is due to become a famous brand of a word - quality, if you are used to buy the Sony, it is because one word - quality. "
Hayes also said Frampton, Toyota 10, said at the Detroit auto show recalls the good image of Toyota caused a lot of damage, but the Toyota Camry (Camry) is still the best-selling U.S. cars, and Lexus (Lexus) is still the best selling American luxury cars. Toyoda, said: "Toyota is the safety car, I believe customers will see our production of higher quality products."
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