Fehrenbach said that technical expertise combined with local strength is key to the success of Bosch. Today, Bosch electric vehicles in China is to apply this strategy for the future layout.

    During the 2011 Shanghai Auto Show to the Bosch Group Board of Directors, headed by Lord Bach Bosch run almost out in force the global level, gathered in the west of Shanghai Hongqiao integrated transport hub built around a new front of the building - a cost of 980 million element of the new headquarters of Bosch China.

    Fehrenbach and other options at this time as a crop of newly completed buildings, not only because this year is the Bosch Group, Robert Bosch, founder of the 150th anniversary of the 125th anniversary of the Group, but also because a lot of money made by Bosch in China results and the Bosch Group, China's important position.

    In 2010, Bosch sales across the region of 110 million euros, an increase of 9.9%. The same period, Bosch in China covers three business (automotive technology, industrial technology consumer goods and building intelligent technology as well) of the total sales of more than 370 billion yuan, an increase of 36%. Among them, the sales amounted to 23.3 billion in the automotive business increased by 38% year on year. Strong growth in the automobile sector, China became the following Bosch of Germany and the United States the world's third largest market

    Fehrenbach said: "Without China's growth, we can not achieve this goal." He called Bosch implementation of the "rooted in local, local services" strategy, from marketing, R & D and production and other areas close to local customers. "Technical expertise combined with local strength is key to our success. We can not just innovation from one region to another region, we need to develop local R & D capabilities."

    Last year, Bosch's investment in China reached 27 billion, 50 companies in the country has 2.6 million employees, is Bosch outside Germany of the largest employers in the country. Fehrenbach said Bosch built in China, opening of new headquarters, reflecting the Bosch on the future development of China's market potential high level of confidence and Bosch's commitment to long-term development in China.

    Local production and R & D system through the building, leading to customer demand for China's automotive technology and services. Today, Bosch automotive technology business has been built in the domestic production base of 11, 4 R & D center, a winter test track to become global R & D system Bosch important part. At the same time, Bosch is located in Changsha, the fifth R & D Center and the East China Sea in Jiangsu province will also be proving ground in summer 2012, and further enhance local R & D capabilities.

    Bosch (China) Investment Ltd. Yu-Dong Chen said: "The rapidly changing face of China's auto market, Bosch will be the face of a more localized to better meet the diverse needs of Chinese customers. Bosch will continue to assist the domestic vehicle manufacturers in the future of electric travel, energy saving and other aspects of driving safety of continuous technological innovation. "

    Electric vehicles, energy efficiency of conventional cars as well as security, Bosch China outlines three core automotive business. Bosch provides a diversified automotive power solutions, covering the gasoline direct injection systems, diesel common rail systems, hybrid and electric vehicle technology and other areas. In determining the future development of the most critical automotive electric car, Bosch input and unprecedented.

    Bosch Group expects global car by 2018 will reach 100 million annual sales, including hybrid, electric car sales would be 6 million, its market share leap from almost zero to 6%. Currently, the Bosch has 800 employees worldwide dedicated to hybrid and electric vehicle technology area; also put in about 400 million euros each year for the electrification of the powertrain.

    Shanghai Auto Show, Bosch dedicated to showcasing Samsung's joint venture with the production of a lithium battery for electric vehicles. Samsung, Bosch Lithium Power Technology Limited (SBL), Bosch and Samsung by the equity ratio of 50:50 was established in 2008, 2013, the two companies in the joint venture investment will reach 500 million U.S. dollars.