Held in the German capital Berlin, the Eleventh Michelin Bibendum Challenge (ChallengeBibendum), the Michelin not only for the global automotive manufacturers and suppliers a showcase for all kinds of sustainable mobility and new energy vehicles feast, but also launched its own tires and three of five innovative technology breakthroughs. They include the first auto repair auto tires, load up the concept of five-ton truck tires and small tire / wheel assemblies, high narrow tires, power wheels, the next generation of energy-saving tires and fuel cells. See, for the industry to create an innovative showcase for sustainable development and to promote with the cooperation between the firms is the Michelin Challenge Bibendum held in the main consideration.

    May 19, in Berlin, the Challenge Bibendum second professional day, managing partner of Michelin Group's total special taking the time to Mr. He Liye received from the Chinese mainland and Hong Kong media.

    Why did Michelin R & D centers in China

    "Michelin's business development model in the world will follow such a process: first, building factories and then sold locally, the time is ripe only after establishment of R & D center. In the Chinese market, Michelin will also follow the global standards development model We can not predict when it will establish a research and development center. But one thing is certain, Michelin must be close to the consumer and the market, so that our products meet the requirements of local consumers. "to present a lot of vehicles and auto parts manufacturers R & D centers in China, things, He made a career comparison standard response.

    Retail outlets will be deep into the small cities

    The huge market in China, especially under the Michelin tire replacement market, HE career that, as of now, Michelin passenger car replacement market in China, there are about 5,000 retail outlets, currently located in China, most of the large and medium-sized cities, the future is to develop the depth of retail outlets to small cities.

    Speaking of after-sales market in China, "Chi added," brand development, He Ye said, "Chi added," is a franchise business model, since Michelin is not a fully owned subsidiary company, so have its own network.

    Michelin is the world's return to F1

    Turn to the Michelin Formula One race will return to F1 world, He Ye said that at present too early to answer this question, because we do not know how changes in the future of F1. Assume that the rules have changed F1, Michelin is still interested to consider. He Ye said that due to F1 race used a single tire supplier in the system, there is no competition between tire brands, no one discussed the race tires, this is not normal. Michelin hope that at least two or more brands to participate, so there will be competitive. The reason why such a respected competition, because of race tire technology activities is to improve the platform for brand communication on the other hand, is very helpful.

    Founding He stressed that if no one is in a race tire issues discussed, Michelin will not consider entering.

    Michelin want to try to do some new energy

    He career in Berlin Challenge Bibendum conference on the subject revealed the news in Europe, Michelin has two wind power generation equipment, which marked the Michelin has entered a new energy plan? He Founding clear answer to this, Michelin did not want to enter the new energy production.

    He introduced the Michelin factory in Scotland just such a wind power generation equipment and space, the Scots have a very abundant wind resources; Michelin factories in Germany, are installed on the roof, solar panels, because also happens to be there such a device. As for new energy vehicles on the impact of the tire, He Ye said that at present not fully be a Michelin assessment, but one thing is certain, for the tire industry, the rolling resistance of the indicators is essential.