Filter is the air filter, which enters the engine through the air, oil and fuel filter, which play a role in protecting the engine, but also improve the efficiency of the engine is an essential part of the car engine . View of the filter and vehicle vehicle (or engine) directly supporting the relationship with the automobile industry in China in recent years the rapid development of the rapid increase in car ownership, for car filters in China to provide a broad market space.
First, the automotive filter upward trend in demand
The latest statistics of China Association of Automobile Manufacturers show that in November 2010, cumulative sales of 16,395,400 vehicles, an increase of 34.05%, automobile production and sales this year expected to reach 18 million, respectively, an increase of 32%. In recent years, the rapid development of China's auto industry, stimulating the market demand for auto parts, filter industry is one example. Expected in 2020 China's auto market demand will increase to filter 1.16 billion units.
Second, the highly competitive automotive filter market
Huge market has attracted many filter manufacturers concerns, domestic and foreign enterprises have joined the filter resulting in the current increasingly competitive industry. At present, more than 1,000 existing filter manufacturers, filter the product variety and the vehicle structure, diversity, not only a higher degree of automation for mass production, but also can be used in small quantities by hand based workshops type production, so most manufacturers small, medium and large enterprises with more than 30, yet the industry monopoly of large enterprises.
Filter market competition mainly in the aftermarket, the following two main reasons: first, the filter on the car are wearing parts require regular replacement, so in a very large aftermarket sales, which directly led to the aftermarket filter companies compete for far more than the number of supporting the market. Second, many manufacturers of automotive filter industry, and generally smaller scale, most of the production conditions are not perfect, detection methods are backward, the smaller hands of the workshop-style cars filter companies, which basically not meet the requirements necessary, it can only compete for the aftermarket. Competition of enterprises, making the filter aftermarket brand of concentration is very low, the first five filter company's market share is only 15%. In supporting the market, the first five filter companies market share reached 40%.
Third, the low-profit enterprises fought in the era of filters supporting the market
While the aftermarket filter in great demand, but as more and more companies enter this market, in fact, after-sales market has entered a Filter profit era, and profit margins are still shrinking. Coupled with the appreciation of the renminbi, raw material prices, these factors make it difficult for the enterprises have been even worse, filter business should break through?
Industry sources said the filter companies have to enter to Win in to supporting the market, due to supporting the market is demanding, to enter the enterprise is not a lot, so competition is relatively good, but profit margins are relatively high. But foreign investment, joint brand to seize the market, a virtual monopoly on high-end models filter supporting the market, thereby increasing its own brand of technical strength is particularly important.
The good news is that some of the current domestic production of a certain size filter manufacturers have realized this, and strive to enter the matching market, although access to complementary markets and companies also face the difficulties of one kind or another, but it has become a trend .
The article above is transfered from glow plug, and spark plug |