As a result of the earthquake in Japan Honda parts supply shortage, its joint venture, Dongfeng Honda in China has been deeply affected, at present, this influence has spread to the terminal from the production part of the sales cycle. Last week, the number of Dongfeng Honda dealers reflect the poor supply, the store has been rendered semi-suspended state, after-sales service is also occasionally interrupted.

    Affected by the earthquake, since March has been interrupted Honda automobile plant room continued. After a two-week extension of production after maintenance, Dongfeng Honda on May 11 to resume production, but it is understood by the inadequate supply of spare parts, car a significant reduction in yield than the original plan, the car terminal market prices have a greater impact , in particular the impact on end-market Dongfeng Honda is very significant, some dealerships and even in a semi-shutdown state. Honda China said it expects to August, Honda joint venture in China to gradually return to normal production levels.

    CR-V have been hit by the most obvious. Informed sources revealed to reporters, Dongfeng Honda CR-V main models the average monthly production of about 13,000, but affected by the earthquake, in April 5000 has been cut about in May 8000 about the cuts is expected in June will continue production. Directly affect the capacity of each 4S shop down the terminal sales. Currently, Beijing East of the 4S shop more than CR-V sales have dropped half, and some stores even reach 60% -70%.

    "International Finance News" reporter also learned that in many 4S stores, sales have been dismal Platinum Core Dongfeng Honda did not think the current car, "was afraid of shop stock, afraid to drop it in his hand." East of the sale of a Adviser told reporters.

    Dongfeng Honda Code Sheng store, a sales manager, admitted that since the store since April is not Platinum Rui Si car, do not continue to provide cars, CRV sales have been drastically reduced. Currently, the store in a semi-suspended state, only by maintaining the normal operation of maintenance services may be due to inadequate supply of spare parts, and sometimes after-sales service will be subject to a certain extent. Dongfeng Honda Eastern century shop responsible person also said that the current shortage of cars has seriously shop, a great impact on sales.

    A serious shortage of supply, coupled with restriction orders imposed by Beijing, making the Dongfeng Honda 4S shops are gradually "depression." Dongfeng Honda Pan hotel journalists see the shop is deserted, but to a sales consultant, said: "We are basically Monday to Friday, nothing to do, Saturday and Sunday to consult car a little more talent. Now selling cars more difficult, 'May', we store a group of sales consultants leave, and now only half of them still adhere to the position. "