cWhen reporters arrived at the South are known as the "city of the volcano," said the French town of Clermont-Ferrand, I thought I would smell the thick volcanic atmosphere. However, the air is a thick rubber odor smell from - here is the headquarters of Michelin tires. Saw and heard here in two days, people could feel the tire of this multinational giant in the industry, dominating the background, with the Michelin tires in the global high-level dialogue, the reporter also learned that the Michelin the next period of time, in the new energy technology development and application of emerging markets for the upcoming series of strategic adjustments.

    In China, India, Brazil to build three new plants

    Michelin tire company is headquartered in an office building on the second floor conference room, director, vice president of the Koran are reporters about the Michelin south for the emerging markets and new energy era in a series of strategic adjustments and technology development.

    Last year, Michelin cost of 1.4 billion U.S. dollars, increasing its investment in the factory in Shenyang. At that time, Michelin is relatively low profile of this investment plan, but the cost of investment in China over the past few years the total amount. In addition, Michelin built near Rio de Janeiro, Brazil, the new factory, also started production in 2013, when Michelin will increase production capacity in Brazil twice. Meanwhile, Michelin will be in Chennai, India to establish their own production base.

    Learned that the project will last three years to complete, the expansion, the new plant capacity will reach 15 million. This year, Michelin is also interested and Shanghai Huayi Group, Double Coin Group contact, planned for the next re-creation of a joint venture. This reporter learned that the two sides still in the initial contact stage, as the cooperation in more detail the contents of the Koran and the directors do not want to disclose.

    In the Indian market, the current Michelin tires cars sold in India are still produced in Southeast Asia by purchasing tires. In order to meet market demand, consider the 2015 Michelin, the tire to stop the export to India, replaced at the local establishment of a large factory.

    Dong Koran specifically mentioned the importance of China and India, however, in the eyes of Michelin, China and India will have a very different development strategy.

    In China, Michelin has created a strong brand recognition, but Michelin's sales in China for the entire Group, is a relatively small number, which is Michelin to increase in China development and investment reasons. Even if the new plant is built and operating at full capacity, brought about by sales, is not accounted for a large proportion of the Group.