Although China's automobile market has emerged signs of slowing down, but this does not prevent the international auto parts enterprises to speed up the layout of the Chinese market.
As born out of the division of Philips, NXP (NXP) semiconductor company, its 2010 global revenues of 4.4 billion, the Chinese market reached 34% the proportion of contribution, China has become the world's largest market, NXP. Recently, NXP announced the establishment of China-oriented development, innovation and customer application support new automotive technology center, while its automotive electronics division of global sales and marketing headquarters will be moved to Shanghai.
NXP Global Automotive Business Unit Vice President of Sales and Marketing DrueFreeman told the "First Financial Daily": "Next, NXP will continue to increase in China's engineering design, technical support, input into."
In order to comply with China's own brands to enter the high-class car market, many international components of low-end commercial products are developed to meet this need. In this regard, DrueFreeman said, NXP low-end products in the Chinese market has the layout of high school.
NXP Technology Center is considering the design and development with Chinese elements and characteristics of automotive sensors and automotive spare parts network. Currently, NXP automotive electronics in the CAN / LIN / FlexRay vehicle networking and passive anti-theft system, remote keyless entry, and so the world number one.
ISupply market research company also predicted that by 2011, China's global electronics manufacturing semiconductor consumption will double to 18.4 billion U.S. dollars, this growth was mainly due to the domestic light vehicle production growth in demand for electronic components and many cars vendors are to shift production to China.
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