Expert analysis of its own brand what emboldened to take the high road
2011/5/25/9: 3 Source: Angola online
    With its own brand in the market share of low-end models continue to improve, in order to strengthen market competitiveness, the major brands have been offering high-end models in an attempt to occupy a larger market share, such as Chery Ruiqi G5 [Review Photo Forum], Imperial Geely, BYD G3 and so on. All along, the domestic car market by the high-end brands and imported brands led joint venture, own brand to seize the high-end market, product quality, performance, safety, brand influence, especially on whether the brand to compete with the joint venture? Own brands take the high road emboldened that?

    Ensure the quality of advanced technology

    Development has its own brand, its product quality, performance, appearance, safety, more and more recognized by consumers, which focus on the core technology with its own brand of R & D are inseparable. Chery, for example, Chery already has a 1600 date, patents, patented technology in China has the most cars, one car, one of 700 patents from the Chery "energy-saving vehicle technology platform." Currently, Chery ACTECO series engines have been used with variable valve timing, controlled burning rate, exhaust gas recirculation and residual gases, such as tightly-coupled catalytic reduction of emissions related to the international advanced technology, which makes a variety of Chery cars have been Type IV directory into the country and become the first national IV emission standards adopted by the highest rate of autonomous vehicle manufacturers.

    Chery strong R & D strength, it also brings dynamic performance of the product, security, performance and fuel efficiency and other key technological leap, but also to receive a more and more consumers trust and sought after.

    Increasing brand awareness

    In view of long-established brand under the joint brand influence obvious advantages, it can come from behind their own brands? The answer worth looking forward to. We know that in the Chinese commercial market its own brand awareness and loyalty is relatively weak environment, the number of own-brand car prices increased visibility, according to Xinhua letter survey, 47.0% of the respondents agreed optimistic about the "Chery" There is also a part of the respondents selected the "auspicious" and "BYD." The three brands, Chery has the most complete product line, a single sell well Geely free ship [Review Photo Forum] and King [Review Photo Forum], BYD F3 which are the root pillars.

    Is the advantage of cost-effective

    The author interviewed in the Asia market informed consumers choose their own brand high-end models, in addition to vehicle quality is assured, the high cost is the biggest factor. Several stores in the joint brand 4S looking cars, said they would consider buying their own brand high-end models, almost the appearance, configuration, performance, price lower than a few million joint venture vehicle. Cost-effective models for almost all brands killer, but the price is the most sensitive tool for today's competition, higher quality, better performance, more beautiful shape, configuration, advanced its own brand cars, will attract more and more the eyes of many consumers.

    Comply with laws of business development

    Take the high road for their own brands, automotive industry veteran, said Lang Xuehong, starting from the low end of the high-end brands began to extend its product line, which is the inexorable law of development of an enterprise. Joint venture will extend the brand down the advantages of a threat to its own brand market, and its own brand over the years in technology, the market has accumulated a wealth of experience, the development of the form asking them to open up new market segments.

    Own brands take the high road, follow the laws of business development, but also the opportunities and challenges. Long term, the development of independent brands to high end is the right choice, but required great courage, as do high-end brands want to be accepted by the market need for a long time and considerable capital investment.

    In summary, the development of own brands has become more sophisticated, more and more prominent advantages of core technology, product quality significantly improved, gradually won the trust of a large number of consumers. Because the higher cost, more and more consumers accepted their own brands, own brands already have a progressive development of high-end product strength. Despite the opportunities and challenges, internal and adhere to the hard skills of independent brands, enhance service levels of external and brand awareness, I believe that in the near future, will be able to get a place in the high-end market share.

The article above is transfered from glow plug, and spark plug