May 18, world-renowned supplier of automotive parts and tire supplier Continental brand tires in Hefei, Anhui Province to celebrate the official opening of its first factory in China. Continental Executive Board Chairman Dr. ϯ°¬¶ûÂí¶ûµÂ Tugendhat, responsible for passenger car and light truck tire business director Nicholas Leiser Branko, Hefei, Dr. Keller, General Manager and management team all attended the groundbreaking ceremony, signifying Continental the importance of Chinese factories, "Asia is our important growth markets. Hefei development of investment projects is an important step in our strategy, the opening of the new plant will significantly enhance the Continental brand tires in the status of China and the Asia Pacific region." Ai Palma de root Hart said.

    China is the world's most advanced factories

    High-tech factory is located in Hefei in China, Continental AG, the first wholly-owned tire production base, the investment will be over 185 million euros, with an annual output will reach 4 million car tires in the next few weeks the first batch of the Chinese domestic market tires. It is reported that in the near future, the new plant will also be the basis of existing production capacity expansion, to achieve 16 million passenger car tire production capacity. It is worth mentioning that the new plant is the Continental Group, the world's most advanced factories, applied the world's leading manufacturing facilities and the latest environmental technology to ensure high-quality tires, tire plant to achieve zero discharge of pollution.

    Continental Executive Board member and passenger car and light truck tires business leader Nicolas Leiser Branko, said: "In the past few years, the Continental brand tires for cars and trucks, the rapid development of business in the world, Hefei plant will be our opening important milestone in the strategic development and further expand the Continental tire brand in China and Asia's business. "

    It is reported that, Hefei factory mainly produces high-quality high-end passenger car tires, tires produced in 2011, the first high-end cars are comfortable and the new generation of quiet tire tires ContiPremiumContact2 ContiComfortContact5. The latter is based on road conditions in China, demand and consumers to create special driving situations, the use of new technology, noise reduction by 10%, rolling resistance has fallen. In addition, the future plant will produce trucks, bicycles and motorcycle tires. As for the famous brand of professional horse racing tires, the future will consider the introduction, "Continental Hefei plant is the world's most advanced factories, no reason not to introduce a full range of products, horse brand." Continental tires for cars and light trucks, said sales charge NikolaiSetzer .

    Over the past four years to open a tire shop every day

    With other tire brands early root in China compared to Continental brand tires can be described as late Ma. However, in the Continental view, made this point time is just right. "October 2007, we have hundreds of outlets in China, first opened in May of this year, we have established in China, 1,400 outlets, over the past four years, opening a new store every day, though not made, but there have been a mature distribution system, the establishment of a wide range of needs, this time the Chinese factory is the best time to start. The rapid development of China's automobile market, but also give us much room for development. "Jiang, president of Continental Asia hole g (JayKunkel) said. Decline in the first quarter growth rate of China's automobile market and the market did not cause them concern, "We do not believe that China's automobile market will decline in 2011, the growth rate decline in the overall auto market is shrinking does not mean that the Chinese market still has three or four lines to be developed, China will further strengthen the leading position in the global auto market. From 2012, the world will have one for every two cars produced in Asia, and China will become a major producer in Asia. "

    NikolaiSetzer that China's rubber products (tires) growth will triple, 16-inch tires for cars and light trucks in particular, rapid growth. "We will be faster in the future to expand the channel, due to China's auto consumption gradually to two, three, four-lane urban penetration, horse brand tires will follow this trend to accelerate the layout of the interior and western regions." "4000000 tires easily absorbed by the Chinese market, even in the future to achieve 16 million tires are not what the production capacity, all to digest in the Chinese market but also the tire market in China only accounts for 3% to 4%, horse tire brand in China want a double-digit market share. we share is very low, although growing rapidly, but still very far away from the target. "Continental brand tires Trade Co., Ltd general manager, general manager and Qi Mo said.