Once upon a time, "Made in Japan" has become the global automotive industry benchmark, but with the Japanese car firms in the earthquake, in front of the recall and other disasters often fall, "Japan" is the aura faded.

    For Japanese car firms, the German and the U.S. Department of Korean cars and even the biggest difference is a keen grasp of the market. The Chinese market, for example, when the Chinese SUV market segment is still stuck in the traditional off-road vehicle concept, Honda timely introduction of urban SUV models CR-V, the model still hot, still need to line up now to mention cars.

    Accurate insight coupled with comfortable, stylish external design, the concept of personalized service and consistent fuel economy, and hybrid technical superiority, the Japanese car in the market's competitive advantages are clear.

    It is with all these advantages, the Japanese car gradually formed a strong self-superiority. However, when faced with unexpected troubles, they were difficult to translate into the ability of poise. The Chinese market, for example, the first seven months of this year, sales of the top ten car brands were Excelle, Long Yi, Jetta, Santana, F3, Cruze, Charade, Yuet, Fox and Bora, no Japanese brands.

    China Automobile Industry Association, believes that the important reason is that the earthquake caused parts supply is a problem, resulting in production of Japanese cars in general, cause the market supply shortage.

    Unfortunately, the earthquake's aftermath has not fully subsided, the recall controversy renewed. Recently, Honda recall, including the Chinese market, including 2.5 million cars worldwide, and had in 2009, Toyota has recalled nearly a million cars in the world, Japanese brands such a large scale again and again to recall once again led the parties For the "Japan" crisis of confidence.

    In recent years, Toyota, Honda and other Japanese auto companies often exposed to business problems, analysts believe that, in addition to increasingly large scale disease caused by the large enterprises, the deeper reason is that the product less competitive, and the blind confidence of the R & D capabilities.

    For example, in the high-end car market, Japanese luxury cars after years of development still lost to German brands. According to Toyota's plan, to be sold in Japan each year about 60,000 Lexus, but sold only 20,000 last year. This corresponds, Nissan and Honda, Infiniti and Acura, respectively, for the positioning of the brand has no clear idea, a direct result of Japanese luxury cars in terms of global market and in the Chinese market, have been in the luxury car segment, "the first two echelon. "

    In research and development are increasingly exposed to a short board, according to Japanese media, Japan's "big three" in certain companies, "sometimes without a well-planned R & D and demonstration projects on a crash, as fear of other companies grab the opportunity." .

    In the traditional advantages of a strong high-class car market, Japanese cars lack of stamina. In the Chinese market, the Accord, Camry, Mazda 6 new Teana and the composition of high-class car is facing the German Army, the U.S. Department of Korean cars and even the danger of collective siege.

    To the general public "TSI + DSG" technical lead, the new Passat, the new Magotan, the new Mondeo, the new C5, LaCrosse, Regal and other high-class cars in Europe and America have launched a turbocharged car, Korea Sonata cars in the eighth, K5, and other new models listed from the security configuration to a six-speed transmission uses the latest technology, and strive to comfort and luxury of the optimal.

    The exclusive 40% market share in China's high-class Japanese cars this year, but did not plan the launch of a new replacement model, Accord, Camry, Teana, Mazda 6, introduced only this year, an upgraded version of the 2011 plan, and the Camry has entered the end of the life cycle.

    Reputation over the years and accumulated large holdings of Japanese cars will continue although at a mainstream high-class cars, but as competition intensifies, consumers plan to purchase increasingly rational, traditional strengths of Japanese cars have slowly lost.