The end of July, Dongfeng Nissan and Guangzhou Honda has revealed its strategy for domestic electric car, the two different styles of Japanese joint venture started in the field of competition after its own brand, will soon be extended to the battlefield seems to hot new energy markets.

    In pure electric vehicles, currently only Japanese Nissan has developed a commercially available electric car to hear the wind (Leaf), after listing in December last year, accumulated in the U.S. and other markets to achieve more than 1 million sales.

    Honda in this market has also accelerated the advance of new products. Shanghai Auto Show in April, the first disclosure of the Nikkei, Honda expects production of electric vehicles in China through the assembly of parts and batteries to reduce production costs, and become the first production electric vehicle market in China's large Japanese car prices.

    The plan more than two years, Nissan plans electric cars in China last week, there have been significant changes. Nissan CEO Carlos Ghosn said Nissan will produce its own brand of electric cars Kai Chen. This means that the previous planning and, ultimately, made the import of Nissan, "hear the wind," the program was stopped. "In China, brands are more vulnerable to policies to encourage." Ghosn said. Currently, the state of pure electric vehicles for private purchase of the preferential terms given subsidy per vehicle is $ 60,000, plus additional local government subsidies will be higher.

    More than two years ago, Nissan electric cars in China to promote its strategic planning blueprint: 2010 is the preparation stage; 2011 R & D stage for the import, select, Wuhan and other cities as a pilot coming in the form of import sales; 2013 years to achieve the domestic, the main assembly of CKD; depth of 2015 made, while achieving sales target of 50,000.

    Ghosn will be in China's electric vehicle strategy best bet in an emerging market has yet to invest in the brand, showing Kai Chen has made more important in the company's strategic position. Last week, Nissan engine production capacity expansion of the ceremony, the general manager of Yuan Dynasty Ming Song is revealed, he just went with the company's deputy general manager Ren Yonggang headquarters in Japan, made of pure electric vehicle technology has been confirmed, "technically there is no problem The key is how to develop the brand Kai Chen for Chinese electric car. "

    In contrast, the Guangzhou Honda joint venture will own brand positioning in conventional vehicles. "We have no plans to produce electric car concept," "We do not intend to follow someone else's pace," the company first revealed last week that executive vice president Yao Yiming, has identified the wide end of 2012 production of electric cars in China, Honda Fit, and battery procurement is also being explored are still localized. Previously, Honda has not been disclosed, the electric car in China market a specific time.

    Kai Chen a joint venture with the same concept of independent brands, the concept of S1 was first listed in April this year, before Kai Chen, Kai Chen in 2012 in the first half into the Chinese market; the second paragraph of the concept plan in 2015, the official listing, The new launch speed and much lower than Kai Chen, Kai Chen will launch in the next five years, five models, 2015, plans to sell about 300,000 units, including electric cars expected to be 50 000.

    However, given the wide of the Fit's electric vehicle production base and a clear listing of schedule, the timetable has not been announced and production base of Kai Chen electric cars may be later than the former to achieve localization.

    At present, Kai Chen has been officially identified the factory located in Zhengzhou Nissan, and Guangzhou and Zhengzhou are very hope Kai Chen electric car project to settle the area.

    "We have no political orientation," said Ren Yong, companies must arrange the layout from the economic level. Kai Chen on the face of the industry is to hear the wind electric vehicle assembled in CKD form of questions, Ren Yong, a company registered in Guangzhou has set up a battery manufacturing plant in response, "the domestic battery manufacturers from the production point of view most of the conditions are like hand workshop, and we are to start industrial-scale of. "Ren further emphasized that" pure power project is Kai Chen Dongfeng Nissan project. " "The end of 2011, we will release Kai Chen electric car project, including the 2015 Green Plan."