In early July, Toyota announced sales data, limited impact of the earthquake broke out in March to produce progress. In June, Toyota in Japan, the United States and several major markets such as China, there are different degrees of decline. July 6, Toyota said it expects production in October this year to be fully restored to normal levels earlier than previously expected a month. At the same time, Toyota announced its succession in Canada, Africa and Kenya's investment plans to increase investments, the rapid resumption of production, expand production capacity in overseas factories, production plants in mainland Japan to reduce the risk is limited, its purpose to seize the overseas market is not self-evident.
Spend $ 500 million expansion of two Canadian plants
In early July, Toyota and the Government of Canada and Ontario ((Ontario) government, jointly announced a 500 million Canadian dollars (about $ 521.6 million) investment plan for the expansion of Toyota's two Ontario car assembly plant This two car assembly plants were Cambridge ((Cambridge) factory and Worcester Rostock (Woodstock) plant, the main production model of Toyota RAV4, Corolla, Matrix and Lexus RX350.
Which is located in Cambridge, in addition to Toyota assembly plant outside of Japan the only luxury brand Lexus Toyota assembly plant.
It is reported that Toyota's North American automobile production capacity plant is working to restore to normal levels, the supply of these plant parts affected by the earthquake in Japan in March there was a shortage, affecting the production and sales. In June, Toyota's U.S. sales fell 21.1%.
The two auto assembly plants in the local employs 6,500 employees, the Canadian federal government and the Ontario government recently announced that they will each invest 70.8 million Canadian dollars to Ontario to create more jobs, while Ontario's auto industry has been pillar industries. The name of the green investment scheme (ProjectGreenLight), will work to improve plant productivity and environmental protection.
In this regard, President of Toyota Motor Manufacturing Canada RayTanguay said, "Government assistance in the moment of the shot is important to us because it allows us to quickly resume car production in Canada."
Toyota invested $ 35 million in Kenya
Toyota announced earlier this year, ten years since the vision of the world, intends to raise the proportion of emerging markets, after taking a series of initiatives. July 7, Dow Jones reported that Toyota plans to Kenya's capital Nairobi in Africa, investing 3.1 billion auto assembly plant in Kenya shillings (about $ 35 million) for the increase in the number of vehicle assembly plant in Kenya,
It is reported that Toyota is also interested in the company of Toyota Kenya Branch AssociatedVehicleAssemblers (AVA) to invest, for local assembly of Hino trucks and buses series. In addition, Toyota will also acquire a local truck and bus assembly of a 50% stake, and its upgrade, expansion. It is reported that the upgraded plant would assume the car in the region, equipment and parts distribution center functions. Not only that, Toyota also plans to set up car in Nairobi and parts center.
In this regard, Sun Shiqing auto industry analysts believe that in Japan faces a shortage of parts caused by the earthquake and thus affect the global production and sales, Toyota's domestic production to reflect persist mainly overseas production, supplemented by the system began to expand in overseas factories investment, capacity expansion plans accelerate.
According to, 4 July, Toyota announced by the Japanese earthquake and tsunami led to parts shortages, in Brazil, Argentina plant were discontinued 3 days, half days, not a short cut has a greater impact Toyota said its new plant in Brazil, the construction work and the Zarate plant capacity expansion plan is still to promote the established objectives.
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