Vibration of the global automotive supply chain impact of the earthquake in Japan are the major Japanese car firms with gradual return to work and surface. Honda, Mazda and Subaru have recently said that early sales targets established in China, or to cut, this is the first time, Japanese auto companies after the earthquake, news release, the earthquake in China recognize this important strategic market sales. Analysts believe that with the dealer, "Yaku" reluctantly "Finish" as realistic sales adjustments.

    To restore Qianchan difficult parts supply

    According to the Japanese media recently reported that Honda recently this year, new vehicle sales target in China by the beginning of the development of 731,000 dropped by about 12.7%, mainly due to the earthquake in Japan the first half of the production led to stagnation. Reported that despite the Honda factory in China in July to resume normal operation, but the company that the limited effect of stimulating sales.

    Yesterday, Honda, contact the newspaper that China, 4 to 6 months of production because of component supply problems made adjustments.

    The contact said that affected by the earthquake for some time can not be at full capacity, may not reach the sales target established at the beginning. However, the contact stress, Honda will seek at least this year's production and sales levels achieved in 2010, eventually restore some Qianchan. In China with Guangzhou Honda, Dongfeng Honda, a joint venture of Honda car prices earlier plan, the Chinese market this year should be better than last year's sales target of 65 million of estimated sales growth of more than 10%.

    Similarly, Mazda's sales target earlier this year down to 260,000, down than the original target of 8%. Mazda Yamada, chairman of China Xian Zhao said that since late last year by the vehicle purchase tax benefits due to early cancellation of consumption, and vehicle purchase and the earthquake in Japan, a combination of factors to negative sales growth.

    In addition, the original sales target of 6.2 million units of Subaru may not be standard.

    Some enterprises have not adjusted sales target

    But reporters also learned that Japanese cars have yet to adjust the target. "Or toward the goals set early in the effort." Yesterday, contacts in China Toyota told no reduction plan.

    The contact said: "On the one hand China's production plant has been restored to normal levels, on the other hand worldwide in August will be entered to restore Qianchan the system."