"Wide of the initiative was a big blessing in disguise." Wide of the insider's sense of accomplishment without reservation to write on the face. Just two weeks before the July 5, Guangzhou Honda's directors and Japan reached a consensus on the future of Honda in China will achieve is to develop and present to purchase, in addition to also proposed to accelerate the advance of new cars. There is no doubt that Honda has entered a new stage of localization.

    Part of the R & D institutions to move to Guangzhou

    Is to expand the proportion of procurement to accelerate the advance of new car

    According to resolution of the board, will diversify its Honda R & D institutions, with geographical advantages, the first of its home in Japan, part of the core R & D institutions to move to Guangzhou, located in Guangzhou Honda Automobile Research & Development Co., Ltd. This news excited me wide, "This will not only Guangzhou Honda Automobile R & D efforts would be enhanced, we have introduced the new car will be more in line with tastes of Chinese consumers, pushing car speed will be accelerated."

    Guangzhou Honda insider told reporters, the first half of next year Guangzhou Honda's test track, laboratories and other research facilities will be built, while Honda's R & D specialists are to arrive in China, the future will be to Guangzhou Honda Automobile R & D team for the team, the development of hybrid and pure electric vehicles.

    2007, Guangzhou Honda Automobile Research & Development Co., Ltd. was established, including the newly established Dongfeng Honda R & D centers, which are mostly involved in research and development institutions can develop the vehicle surface, but not the core R & D capabilities. And this resolution is the Honda R & D localization in China truly the beginning.

    Is to expand the proportion of procurement
    More than R & D department, Honda procurement system localization strategy also has a big move. Last week, the wide internal sources, Honda has agreed to part of the supplier system to break, allowing wide of the shop around, choose a worldwide quality standards and lowest cost suppliers. Moreover, parts certification process can be conducted in China, which is almost impossible to imagine in the previous.

    "Yao Yiming Vice President will be directly responsible for the procurement of new models and the future will be able to substantially increase the speed of decision making." Wide of the insiders.

    Has been wide of the parts suppliers are almost inherent in the supply system from Honda, because the complex interests, wide of the high cost of supporting parts. The future, extensive use of local parts suppliers, the extensive cost of this model would be greatly reduced.

    Accelerate the advance of new car
    In recent years, the Honda slowed down the pace of development in China, its development and promotion of the new car was not unrelated to the conservative stereotype, learn from their mistakes, the Honda would "accelerate the launch of new cars in China" to a strategic level, local development and local After the purchase will greatly enhance the realization of Honda cars in China to promote the speed. The parties, by 2013, Guangzhou Honda will launch three new models, including the new Accord (configuration Gallery reputation Forum), a Class A vehicle, a hybrid and pure electric vehicles, and to 2014, 2014 Fit models (configuration Gallery reputation Forum), 2014 Odyssey (configuration Gallery reputation Forum) will be unveiled. "The new Fit's R & D projects has been on China, Guangzhou has set up the new Fit internal project team personnel, including research, development, procurement and other full department, will solve the Fit has been plagued by criticism of the high price problem." Wide of the internal sources.